“It’s Viktor & Rolf, who used couture techniques to plop stock phrases such as “No photos please” and “I’m not shy I just don’t like you” and “No” on the fronts of their usual pretty-but-oddball gowns. Predictably, images of the clothes, or more specifically the clothes and their slogans, exited the normally tight gravity of fashion followers and spread—along with many jokes—to a broader audience that usually wouldn’t much care about couture. It’s a readymade lesson in what it takes brands to break out from the crowd and actually get noticed. Particularly for a medium such as couture, where literally thousands of hours of elaborate handwork and craft practically vanish in the constraints of a picture on Instagram or Twitter, the path to getting attention is usually to go big and blunt”. – Quartzy
Art and Technology on Social Media 